Google Ads is a great way to attract new customers and increase sales, strengthen your company’s image or promote your product. Google Ads allows you to show your business ads to people who search for your company, products or services on Google search.

Google ads will only appear when people search for your products or services. It is possible to determine what proportion of budget to allocate for advertising.

Here are some of the benefits of Google Ads:

• It is possible to find out how many people have seen the ad and how many people have clicked on it.
• Ads can be customised based on ad performance.

Google ads are online ads that are placed on Google online advertising platform and will be visible in Google search results and/or in the Google Display advertising network (on YouTube, Gmail, Google Maps and other resources managed by Google), as well as on more than 35 million websites and mobile applications. By skilfully developing an advertising strategy and carefully choosing the settings for placing ads in the Google Ads system, your ads will not be missed. Google Ads provides very wide opportunities for the company’s advertising campaign, and their professional use will bring the desired results – new customers, recognition and opportunities for growth. All Google ads are driven by algorithms that help reach the desired audience and deliver the message they need.

Google Ads campaigns are an indispensable tool for increasing sales and attracting new customers. The variety of Google Ads campaign types allows you to find the best type of advertising that will match the company’s marketing strategy, budget and goals.

Types of ads of Google Ads:

1. Search network campaigns – successfully reach the audience that uses the Google search engine by targeting the “hottest audience” (people who are actively searching for a specific service or product). These text ads on Google consist of an original title, description and URL, and can be supplemented with add-ons (telephone number, location on Google Maps, text add-ons, and, in some cases, also small images). When a potential customer searches for a service or a product he/she needs by entering the keywords of interest in the Google search engine.
2. Advertising network campaigns – visual advertising on Google is created according to a specially developed strategy based on the company’s marketing plan.

Currently, the most popular Google advertising network campaign types in Latvia are:

• Video campaigns – they have become a skilful marketing trick, entertaining and attracting a large audience, which includes the company’s potential customers. YouTube is the first platform to place video ads on Google, but it is not the only one. It is worth taking advantage of YouTube, as over 40% of shoppers worldwide admit to having purchased a product advertised on YouTube.
• Remarketing, i.e. repeated advertisement campaigns – an opportunity to repeatedly address visitors to the company’s website, reminding them of their visit. New, interest-stimulating signals are given and the first impulse that attracted attention to the company’s website is reminded.
• Performance Max campaigns – an opportunity to automate ads is provided so that Google algorithms deliver the ad to the right target audience. Ads in these campaigns target potential customers.
• App campaigns – they are relevant for companies that have created an application for the use and purchase of a service or product. Such ads will strongly encourage the audience to install and interact with the newly created app.

Managing a Google Ads advertising account requires skills, experience and the ability to continuously analyse results and follow the latest trends and technological opportunities to achieve an excellent result. If there is a lack of understanding of the interrelationships, it is easy to make costly mistakes. The most common mistakes include:

• displaying ads in inappropriately low positions according to the ad strategy
• displaying ads in excessively high positions according to the ad strategy
• displaying ads at inconvenient times or days
• displaying ads too intensively (addressing the same person too often)
• inappropriately selected ad cost settings
• inappropriately chosen or not chosen keywords, target audiences and ad placements
• and other

Our specialists are ready to eliminate imperfections so that your company achieves the best possible results within a defined budget in the dynamic Google advertising environment. Our team understands the interrelationships and benefits of Google Ads versus investment – experience-based knowledge is exactly the added value we can bring to customers.

Our team has been creating successful Google advertising campaigns on a daily basis for more than 10 years. Our professionals keep their finger on the pulse and follow the latest opportunities on the Google online advertising platform, so we can say without a doubt that we will provide an effective advertising campaign to every customer that will reach the target audience and promote business growth. Our best business card is the fact that the Google Ads services we provide are in high demand.

We are ready to configure the customer’s Google Ads account professionally. All actions are performed with the aim of creating effective advertising campaigns so as not to waste the advertising budget unnecessarily. The quality indicators of Google ads are important to us – this is a competitive advantage among different advertisers, because in the case of the same cost settings, ads with better quality indicators are displayed higher and more often.

In order to increase the efficiency and fully analyse visitor data, we ensure the link between the Google Ads account and the Google Analytics account. This is an opportunity to analyse the results of an advertising campaign and find the most effective keywords – which will not only bring you the potential leads, but the leads that will make purchases and convert from leads to customers. The most valuable keywords and phrases are the ones that bring the customer to the website or online store to make a purchase, and Google Analytics will help you find such keywords.

Why entrust us with your company’s Google Ads advertising campaigns? Because:

• we have skills and over 10 years of invaluable experience in working with Google advertising campaigns
• we have an efficiency-oriented work organisation
• the customer’s opinion is important to us
• we have an excellent customer support service
• we have a Google Partners certificate, which indicates the professionalism of the Google Ads services we provide